The color orange combines the energy of red and the happiness of yellow. Orange is considered a social color, so if you are looking to create interaction among individuals orange is a good color for that space. It gets people talking, thinking and interacting.
Orange is active, cheerful, bold, and exuberance. The color orange can stimulate enthusiasm, fun, creativity, and energy. It can also represent uniqueness or whimsy. Physically orange decreases hostility and irritability while improving social behavior. It has also shown to increase oxygen supply to the brain, increasing mental activity.
Behaviorally, orange is social, fickle, extroverted, active, pleasure-seeking and playful.
Orange is often associated with fall and the colors of autumn. It is a symbol of strength and endurance.
As a citrus color in fruit, it is associated with healthy food and can stimulate the appetite.
Orange is also associated with deceit, mistrust and being loud. The color orange is highly visibility, catching the attention and highlighting an item. It is very effective in hunter’s clothing and road side workers.
Orange is a go-to color in advertising for food products and toys.